How Mobile SEO Can Improve Your Business

Reach customers at the right time!

• 76% of people who search for something close on their smartphone visit the company in 1 day.
• 28% of local searches result in a purchase
• 46% of all searches have local intent. There are 97 billion local searches monthly
• Mobile inquiries “Where to buy” and “near me” increased by more than 200% between 2017 and 2019
• Mobile devices account for 58% of all Google searches in the world
• The first ranked organic search result receives 27.7% of clicks.

source: https://www.thinkwithgoogle.com/marketing-strategies/search/mobile-near-me-searches/

Based on these numbers, Mobile search engine optimization should be at the forefront of every marketing campaign.

How do you reach customers at the right time and take advantage of the increasing use of mobile devices in searches?

Improve your site’s ranking and reach. There are many ways you can improve your site’s ranking and impressions, but before you get started, it’s essential to understand what mobile SEO entails. This post will take a look at some of the things you need to consider to effectively optimize your mobile sites for search engines and give your law firm an edge in today’s digital marketplace.

If you have ever been coached in sports, one thing remains consistent between all sports when learning, start with the basics. You should always start with the fundamentals when setting your site up for mobile SEO.

So, let’s go over some of the basics of mobile SEO

Content is still king

SEO can seem overwhelming and a daunting task, but it doesn’t have to be. Your primary focus should be on creating well-structured, easy-to-follow content on your website.

Content marketing is all about engaging your target market with high-quality content that will get them talking, liking and sharing. To do this, you need to come up with different forms of material — videos, blogs posts, or social media updates are just some options! Creating quality content will benefit your law firm in many different ways.

• help to increase traffic to your website
• boost awareness of your firm
• build trust and recognition amongst your audience and peers (social proof)
• Increase sales
• Increase referrals

Have a regularly updated and informative social media presence

Yes, you should have a social media presence. Social media has become a significant part of our lives. There are so many different platforms that it’s hard to keep up with them all! First, you’ll want to know the various networks, find a channel your clients are in and create appropriate content for that channel.

Once you can understand what platforms your potential clients are on, you are ready to start building your social media content.

Having an excellent informative social media presence is like your clients having 24hr access to you and you having an opportunity to speak directly to your clients. You get a chance to get to know your clients and “speak their language.” Allowing you to reach more people, get involved with conversations, build trust and ultimately understand your clients’ needs better.

With your new data, you can now join conversations, start new ones and win new clients. With your new data, you now have material that you can use to create informative, regularly updated posts.

So, research the type of available networks — the objective of each network. And use your data to help you decide what content will be beneficial to your clients. Armed with this information, you can create a winning social media presence with content that gets found on search engines.

Mobile video consumption is on the rise

You should be following the trend towards creating video content. When creating video content, it’s essential to keep in mind what your audience wants. You’ll want to make sure clients find the videos relevant and engaging so you can build trust with them over time!

Next, make your ads exciting and memorable. To do this, you should keep them short. Attention spans are limited; time is precious. Your call to action should make it straightforward for people to take the next step.

Consumers expect high quality

People who have a negative brand experience on mobile are 62% less likely to purchase from that brand in the future. Source: Google/Purchased, How Brand Experiences Inspire Consumer Action, U.S. Smartphone Owners 18+ = 2010, Brand Experiences = 17,726, April 2017.

Nearly 9 in 10 smartphone owners who described a mobile brand experience as helpful or relevant would purchase from the brand again. -: Think with Google Source: Google/Purchased, “How Brand Experiences Inspire Consumer Action,” U.S. smartphone owners 18+=2,010, brand experiences=17,726, April 2017.

When dealing with user experience, try and think of your visitors. Visit your website and use it as an interested client. Ask yourself questions. Ask your audience, friends, family to go through your website tell them what you want them to do and where you want them to go before they visit. Watch them and see if it’s a natural flow to accomplish the task or did you or them notice any “hiccups” in achieving the pre-defined goal. Find out what stands out to first-time visitors.

Layout and design

• Set clear goals (know what you want to provide and what results you would like to achieve from each visit).
• You have to have a clear target in mind, e.g. Do I want them to fill out a form? Do I want them to copy and save my contact information? Do I want them to sign-up for my newsletter…?

Good structure of your content

• Is essential information first?
• Are your headings descriptive?
• Is the content organized logically?
• Is it easy to find the correct answer?
• Is the content explicit and up-to-date?
• Do you have a clear, descriptive call to action(s)?

Mobile site speed

Website loading speed is part of Google’s core web vitals and is one of the over 200 Google ranking factors. Google uses your website’s mobile version for indexing and ranking, so it loads fast and logically. Making sure it is well structured and having relevant and informative content is more important than ever, and it continues to become more critical.

Optimizing your web pages and your web presence for mobile SEO will be highly beneficial to your business. Your business can get more organic traffic, visits and sales from people near you searching for your product or service(s).

In conclusion

Consumers have become more intelligent and informed before making purchasing decisions in the digital age, and they expect to have a quality experience when visiting your mobile website.

Marketers are becoming cleverer in getting their clients ranked, so join the trend and start creating content in different formats and on relevant platforms to help increase sales, boost awareness of your brand and build trust and recognition amongst your audience.

Thanks for reading the blog post! I hope it was informative and helpful.

Here’s where we’re going next: local SEO, mobile SEO with instructions on how to improve your website as well- follow me further down this journey of breaking down these topics so that you can understand them better too.